5 Reasons Your Business Should Have a Blog

Posted by Alan Reece on December 22, 2010

Does your business have a website? If so, it should have a blog as well. While the content on your main website will remain static, the content you share on a blog will take on a life of its own. Incorporating a blog into your business’s marketing strategy will enable you to reach out and make contacts you may not have been able to create before. Not sure blogging is for you? Here are some of the benefits of building a blog for your business.

5. Building Better Relationships 

Adding a blog to your business website will help you to build better relationships with both your current and potential clients. By reading the comments, you’ll get to see what your clients really like (or don’t like) about the products and services you offer. You’ll also gain a better understanding of what your potential clients are really looking for.

4. Establishing Authority in Your Area of Expertise 

By providing informative content, as opposed to advertisements alone, you’ll show your audiences that you are a trusted authority in your area of expertise. Blogging gives business owners the opportunity to share their knowledge, not only telling their readers what they can do, but by shedding some light on the processes as well. The more educated your clients feel, the more likely they are to trust you when it comes time to make a purchase.

3. Blogs are Inexpensive Marketing Tools 

Building a blog is incredibly inexpensive. Your blog can be on a separate website or may exist as a subsection of your business site. Blogging platforms, like WordPress, can be installed for free. You may choose to use a free or premium theme or you may opt to have a designer create a theme unique to your website. After your blog is built, you’ll spend very little on hosting and upkeep. You’ll only need to worry about the time spent creating content.

2. Search Engine Optimization 

Search engine optimization, aka SEO, is essential to the success of your business website. A blog will enhance your SEO campaign by giving you a place from which to create links back to your main website. You’ll also be able to incorporate your site’s main keywords into your blog content in order to drive more traffic to your sites. The authoritative content on your site will not only impress your customers but will gain the attention of other website owners as well. They’ll link to your site, thus increasing your search engine rankings.

1. Better Branding 

At the end of the day, your business’s brand is what will make a difference to your sales. Your blog will prove a valuable tool for building trust, establishing your reputation, and creating a sense of familiarity. Your happy customers will always remember your name and will refer you to friends via word-of-mouth advertising. A personal referral is the best type of free advertising you can earn.

The task of building a blog will prove relatively painless. Once it’s created, you’ll begin to experience increased web traffic and you’ll be amazed at the feedback you get from your visitors – especially as they evolve from prospects into new and repeat clients!