7 Tips for Driving Traffic to Your Business Blog

Posted by Alan Reece on December 14, 2010

So you’ve set up your business’s blog and have published your first post. Now what? Once your site is indexed, the search engines will begin to send you some traffic but there are some things you can do to drive additional traffic to your business blog right from the start.

Ping the Blog Directories 

There is a great site called Ping-O-Matic and you should be visiting that site every time you add a new post to your blog. Ping-O-Matic will automatically update a series of blog directories, letting them know you have a new post. Those directories will help to drive targeted traffic to your blog.

Connect Your Business Website to Your Blog 

Make sure the people visiting your business’s main website know that your blog exists. Create a visible link to your blog so that your customers and potential new clients can participate in the conversations you’re starting with your posts.

Create an RSS Feed 

Make sure your blog has a visible RSS (Rich Site Summary) feed so that your visitors can subscribe. Visitors who subscribe to your blog will be able to quickly and easily read your syndicated posts on their own news readers, even if they don’t visit your blog directly every single day.

Utilize Social Bookmarking Sites 

This part of the process is two-fold. Join a few social bookmarking sites like Digg, StumbleUpon, or Mixx. Spend time on these sites and bookmark not only your own posts but a few from other blogs as well. Regularly contributing to these sites will increase your credibility and will help to drive traffic back to your blog.

You can also add social bookmarking icons to your blog to encourage your visitors to bookmark your blog posts as well. The more bookmarks each posts receives, the more traffic you’ll receive.

Use Twitter 

Twitter is a great social media tool and every business should have an account. Your Twitter followers may not visit your blog every day but those who are interested will visit your blog if you tweet about your newest posts. Make sure you customize your Twitter page, update your biography, and avoid hard-selling posts.

Update Your Social Media Profiles 

Do you have business accounts on Facebook or LinkedIn? If not, you should. If you do, go back to each profile and add a link to your business website and blog. Many of the people viewing your profiles on these sites will click through to your website for additional information about the products and services you provide.

Update Your Business Cards 

Not all web marketing occurs online. Update your business cards to include your website and blog addresses. Point the web addresses out to the people who take your cards, encouraging them to visit you online at their leisure.

Your business blog will experience a surge in web traffic, but only if you’re willing to put some work into growing your blog and its credibility. Keep posting quality content and network as much as possible. You’ll soon see plenty of new visitors and – eventually – new customers!